Chinese visitors to Victoria spent beyond $5 billion in 2015, these visitors are affluent, well-educated and Independent. The Chinese visit Melbourne as tourists
for business or education.
The Map is aimed specifically at Chinese visitors to Melbourne, providing direct and exclusive reach to this lucrative, high-spending market. Age range of readers is 25-54. The Melbourne Map Chinese edition targets the growing number of Chinese-speaking visitors many of whom value quality maps in their native language. Last year Victoria received over 365,000 visitors from China, making this the largest non-English speaking inbound sector. Most Chinese visitors come to Victoria for shopping and pleasure. Chinese visitor numbers to Melbourne are expected to grow by nearly 20% each year.
50,000 copies per annum
455,700 Chinese overnight visitors to Victoria year ending September 2015
International tourism expenditure to reach $6.2 billion
Source: Tourism Victoria