Chinese visitors to Victoria spent beyond $3 billion in 2018. These visitors are affluent, well-educated and independent. The Chinese visit Melbourne as tourists and for business or education.

The guide is aimed specifically at Chinese visitors to Melbourne, providing direct and exclusive reach to this lucrative, high-spending market. Age range of readers is 25-54.  The Guide to Melbourne Chinese edition targets the growing number of Chinese-speaking visitors many of whom are most comfortable reading in their native language. Last year Victoria received over 656,000 visitors from China, making this the largest non-English speaking inbound sector. Most Chinese visitors come to Victoria for shopping and pleasure. Chinese visitor numbers to Melbourne are expected to grow by nearly 20% each year.


120,000 copies PER ANNUM

656,000 Chinese overnight visitors to Victoria year ending September 2018

International tourism expenditure to reach $8.3 billion

Source: Tourism Victoria

Get in touch

Christian Whitehead- HGM Melbourne

+61 3 8520 6444

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