Chinese visitors to Australia spent more than $3 billion in 2018, these visitors are affluent, well-educated and Independent. The Chinese visit Canberra as tourists as well as for business or education.
The Map is aimed specifically at Chinese visitors to Canberra, providing direct and exclusive reach to this lucrative, high-spending market. Age range of readers is 25-54. The Canberra Map Chinese edition targets the growing number of Chinese-speaking visitors many of whom value quality maps in their native language. Last year the Australian Capital Territory received over 200,000 overnight visitors, with 20% of these people coming from China. Most tourists come to Canberra on holidays, while others visit friends and relatives or on business.
249,000 international visitors
International expenditure exceeding $645 million
REASONS FOR VISITING
Source: Tourism ACT
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Amanda Travers - Account Manager
+61 2 9857 3700