In 2018, Chinese visitors accounted for over 17% of international visitors to New South Wales, spending more than $3 billion in 2018. These visitors are affluent, well-educated and independent. The Chinese visit Sydney as tourists and for business or education.
The guide is aimed specifically at Chinese visitors to Sydney, providing direct and exclusive reach to this lucrative, high-spending market. Age range of readers is 25-54. This Week in Sydney Chinese edition targets the growing number of Chinese-speaking visitors, many of whom are most comfortable reading in their native language. Last year New South Wales received over 776,000 visitors from China, making this the largest non-English speaking inbound sector.
This Week in Sydney Chinese edition is available at Sydney Visitor Centres, City Host Information Kiosks, selected conferences, hotels and serviced apartments.
International visitors in Australia up 6% to 8.4 million (year ending September 2018)
Total international visitor expenditure up 5% to $43.2 billion
International Visitors By Age
Top Markets By Spend
Source: tra.gov.au, Tourism Australia & Destination NSW
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Giselle Griffiths - HGM Sydney
+61 2 9857 3700